{"id":2325,"date":"2026-08-03T09:46:13","date_gmt":"2026-08-03T09:46:13","guid":{"rendered":"https:\/\/schupfe.muwit.net\/datenschutz\/"},"modified":"2026-10-13T12:02:43","modified_gmt":"2026-10-13T12:02:43","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.schupfe.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2325\" class=\"elementor elementor-2325 elementor-7\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9374af e-con-full e-flex e-con e-parent\" data-id=\"6c9374af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5df883a e-con-full e-flex e-con e-parent\" data-id=\"5df883a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2d1f831 e-flex e-con-boxed e-con e-child\" data-id=\"2d1f831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c68c9 elementor-widget elementor-widget-text-editor\" data-id=\"e7c68c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"impressum-box\">\n<h1>PRIVACY POLICY ON THE PROCESSING OF PERSONAL DATA<\/h1>\n<div class=\"impressum-group\">\n<div class=\"impressum-value\">Information pursuant to Articles 12, 13 and 14 of Regulation (EU) 2016\/679<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Data controller<\/h2>\n<div class=\"impressum-row\">\n<h3 class=\"impressum-label\">Company<\/h3>\n<div class=\"impressum-value\">Schupfe<\/div>\n<\/div>\n<div class=\"impressum-row\">\n<h3 class=\"impressum-label\">Address<\/h3>\n<div class=\"impressum-value\">Karin Lechner, Mittereckerstrasse 15, 39037 Meran (BZ)<\/div>\n<\/div>\n<div class=\"impressum-row\">\n<h3 class=\"impressum-label\">Phone<\/h3>\n<div class=\"impressum-value\"><a href=\"tel:+393408432722\">340 8432722<\/a><\/div>\n<\/div>\n<div class=\"impressum-row\">\n<h3 class=\"impressum-label\">Email<\/h3>\n<div class=\"impressum-value\"><a href=\"mailto:info@schupfe.com\">info@schupfe.com<\/a><\/div>\n<\/div>\n<div class=\"impressum-row\">\n<h3 class=\"impressum-label\">Website<\/h3>\n<div class=\"impressum-value\"><a href=\"https:\/\/www.schupfe.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.schupfe.com<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Privacy information \u2013 website<\/h2>\n<div class=\"impressum-value\">Dear website visitor, we are pleased to inform you how your personal data is processed when you visit our website. This notice also explains the rights you can exercise as a data subject. Your personal data is processed in accordance with Regulation (EU) 2016\/679 (General Data Protection Regulation, GDPR) and national data protection legislation. Use of the website requires that you agree to this privacy notice; otherwise, we kindly ask you not to continue using the website. We would also like to inform you that links on our website leading to other websites have been carefully selected and checked by us. As these websites may be updated without our knowledge and their content may change constantly, we accept no liability or responsibility for them.<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Purposes of processing personal data<\/h2>\n<div class=\"impressum-value\">To ensure the functionality of the website and for statistical purposes, technical data that may relate to individuals, such as the IP address, the time of requests, the domain name and similar data, is processed. In addition, the website operator has a legitimate interest (Art. 6(1)(f) GDPR) in offering you a visually appealing website and a pleasant user experience. Where consent has been given (Art. 6(1)(a) GDPR), user behaviour may also be analysed and marketing purposes pursued. The main purpose of data processing is to provide our website and its content and to respond to your enquiries. Personal data is also processed in order to offer you various services:<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Newsletter<\/h2>\n<div class=\"impressum-value\">Every visitor can subscribe to our newsletter on the website using a double opt-in procedure. The user may withdraw this voluntary subscription and the related processing at any time.<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Contact form<\/h2>\n<div class=\"impressum-value\">Website visitors can contact the company via the contact form. The personal data entered is processed in order to respond to the enquiry. Express consent to the processing of the data in the contact form is obtained.<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Transmission of special categories of personal data<\/h2>\n<div class=\"impressum-value\">We ask you not to send any sensitive data (special categories of personal data \u2013 Art. 9 and Art. 10 GDPR) via the website, e.g. via the contact form.<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Legal basis for processing<\/h2>\n<div class=\"impressum-value\">The main legal bases for processing are Art. 6(1)(b) GDPR (performance of pre-contractual\/contractual measures), Art. 6(1)(f) GDPR (functionality of the website) and your consent, where given (Art. 6(1)(a) GDPR).<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Cookies<\/h2>\n<div class=\"impressum-value\">Our website uses cookies, through which personal data may be processed. There are four categories of cookies: \u2022 Strictly necessary cookies \u2013 for the basic functionality of the website \u2022 Functional cookies \u2013 to ensure optimal performance of the website, e.g. storing your language selection \u2022 Performance cookies \u2013 to improve the user experience and to process information on how the website is used, e.g. measuring loading times \u2022 Marketing cookies \u2013 to record user behaviour and interests for marketing purposes, e.g. to display targeted advertising. Non-essential cookies are deactivated on our website by default and are only activated once you have given us your consent. Most of the cookies used are \u201csession cookies\u201d, which are deleted when you close your browser. Other cookies are stored for longer, e.g. to display the correct language on your next visit. For all cookies that are not based on a legitimate interest of the website operator (Art. 6(1)(f) GDPR), you will be explicitly asked for your consent. You can delete your cookies at any time \u2013 depending on your browser \u2013 usually by clicking the three dots\/lines in the top right corner, opening the settings, typing \u201ccookies\u201d in the search field and choosing to delete cookies or browsing data.<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Provision of data<\/h2>\n<div class=\"impressum-value\">The provision of your data is voluntary (with the exception of the processing of browsing data) and not required by law. However, failure to provide it may result in limited use of the website and the services offered.<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Disclosure of data to third parties<\/h2>\n<div class=\"impressum-value\">Where necessary, but only within the scope of our business relationship, your data may be passed on to third parties, e.g. to fulfil your request or, where applicable, to process payments via third parties and to comply with legal obligations. As a rule, your data is not transferred to countries outside the EU without your explicit consent. The same applies to the use of profiling and automated decision-making.<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Website hosting<\/h2>\n<div class=\"impressum-value\">This website is hosted by an external service provider. For this purpose, the external host receives personal data collected on the website. The legal basis is Art. 6(1)(b) GDPR (pre-contractual\/contractual measures) and Art. 6(1)(f) GDPR (smooth operation of the tools on our website).<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Google services<\/h2>\n<div class=\"impressum-value\">Our website uses services provided by Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland. Google may therefore process information and personal data. Please note that US authorities could theoretically gain access to this data under US legislation (in particular the CLOUD Act). Information on the legal framework for data transfers can be found at <a href=\"https:\/\/policies.google.com\/privacy\/frameworks\" target=\"_blank\" rel=\"noopener noreferrer\">policies.google.com\/privacy\/frameworks<\/a>.<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Subject to consent: Google Tag Manager<\/h2>\n<div class=\"impressum-value\">Our website uses Google Tag Manager, provided by Google Ireland Limited (\u201cGoogle\u201d), Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager makes it easier to integrate tracking codes and allows site operators to make changes that are applied automatically to the pages without having to modify the source code. Google Tag Manager may communicate with the Tag Manager servers; when a tag is triggered, personal data (e.g. the IP address) may be processed. You will be explicitly asked for your consent before Google Tag Manager is activated. The legal basis is Art. 6(1)(a) GDPR. Detailed information can be found at: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">policies.google.com\/privacy<\/a><\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Subject to consent: web analytics with Google Analytics<\/h2>\n<div class=\"impressum-value\">Our website uses functions of the web analytics service Google Analytics. The information generated by cookies about your use of the website (including your IP address) may be transmitted to and stored on a Google server. The full information can be found in Google\u2019s privacy policy: <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">support.google.com\/analytics\/answer\/6004245?hl=en<\/a>We use Google Analytics as an analysis tool to monitor the performance of our website, analyse customer behaviour and take appropriate measures. You will be explicitly asked for your consent before Google Analytics is activated. The legal basis is Art. 6(1)(a) GDPR. You can also prevent Google from collecting and processing your data as described by downloading and installing the browser plug-in available at the following link: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\" target=\"_blank\" rel=\"noopener noreferrer\">tools.google.com\/dlpage\/gaoptout<\/a><\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Google Maps<\/h2>\n<div class=\"impressum-value\">This website uses the Google Maps API, a map service provided by Google Inc. (\u201cGoogle\u201d), to display an interactive map and create directions. When you use Google Maps, information about your use of this website (including your IP address) may be transmitted to and stored on a Google server. Google may pass on the information obtained through Maps to third parties where required by law or where third parties process this data on Google\u2019s behalf. In principle, it would be technically possible for Google to identify at least some users on the basis of the data received. You can deactivate the Google Maps service at any time, and thus prevent data from being transferred to Google, by disabling JavaScript in your browser. Please note that you will then not be able to use the map on our website. The terms of use for Google Maps can be found at: <a href=\"https:\/\/www.google.com\/intl\/en\/help\/terms_maps.html\" target=\"_blank\" rel=\"noopener noreferrer\">www.google.com\/intl\/en\/help\/terms_maps.html<\/a> Google\u2019s privacy policy can be found at: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">policies.google.com\/privacy<\/a><\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>YouTube<\/h2>\n<div class=\"impressum-value\">We use social plugins from YouTube, a site operated by Google. The operator of this site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited, and user statistics may be compiled, e.g. by means of cookies. If you are logged into your YouTube account, YouTube can associate your visit to our website with your user account. You can prevent this by logging out of your YouTube account. Further information on how YouTube processes user data can be found in its privacy policy at <a href=\"https:\/\/www.google.com\/intl\/en\/policies\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">www.google.com\/intl\/en\/policies\/privacy<\/a><\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Subject to consent: Facebook Pixel<\/h2>\n<div class=\"impressum-value\">Our website uses the \u201cFacebook Pixel\u201d of the social network Facebook, operated by Facebook Inc. or \u2013 if you are resident in the EU \u2013 by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. When you visit the website, the Facebook Pixel establishes a direct connection to the Facebook servers. The Facebook server is informed that you have visited this website, and Facebook may associate this information with your personal Facebook user account. This allows us to track the effectiveness of advertising campaigns. It cannot be ruled out that information is transferred to servers outside the EU. If you consent to the use of the Facebook Pixel, it is integrated by Facebook and a cookie, as described above, is stored on your device. Further information on the collection and use of data by Facebook and on your rights and options for protecting your privacy can be found in Facebook\u2019s privacy notice at: <a href=\"https:\/\/www.facebook.com\/business\/m\/privacy-and-data\" target=\"_blank\" rel=\"noopener noreferrer\">www.facebook.com\/business\/m\/privacy-and-data<\/a>You will be explicitly asked for your consent before the Facebook Pixel is activated. The legal basis is Art. 6(1)(a) GDPR.<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>SSL encryption<\/h2>\n<div class=\"impressum-value\">For security reasons, e.g. for enquiries sent via contact forms, this site uses SSL encryption. Active SSL encryption serves to encrypt the data you transmit to us.<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Minors<\/h2>\n<div class=\"impressum-value\">This website is not intended for use by minors. We therefore do not collect or store any data of minor visitors (except unintentionally).<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Data retention period<\/h2>\n<div class=\"impressum-value\">Your data is retained in accordance with the statutory retention periods and legal obligations applicable to us.<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Information on the rights of data subjects<\/h2>\n<div class=\"impressum-value\">The data subject has the right to obtain from the controller confirmation as to whether or not personal data concerning him or her is being processed and, where that is the case, access to the personal data and the information listed in Art. 15 GDPR. The data subject has the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her and, where applicable, the completion of incomplete personal data (Art. 16 GDPR). The data subject has the right to obtain from the controller the erasure of personal data concerning him or her without undue delay where one of the grounds set out in Art. 17 GDPR applies (right to erasure). The data subject has the right to obtain from the controller restriction of processing where one of the conditions listed in Art. 18 GDPR applies. The data subject has the right to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format and to transmit those data to another controller, provided the legal requirements are met (right to data portability under Art. 20 GDPR). The data subject has the right to object, on grounds relating to his or her particular situation, at any time to the processing of personal data concerning him or her (Art. 21 GDPR). Without prejudice to any other administrative or judicial remedy, every data subject has the right to lodge a complaint with a supervisory authority if he or she considers that the processing of personal data relating to him or her infringes the GDPR (Art. 77 GDPR). In Italy, the competent supervisory authority is: Garante per la protezione dei dati personali<\/div>\n<\/div>\n<div class=\"impressum-group\">\n<h2>Updates<\/h2>\n<div class=\"impressum-value\">This privacy notice may be updated at any time.<\/div>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PRIVACY POLICY ON THE PROCESSING OF PERSONAL DATA Information pursuant to Articles 12, 13 and 14 of Regulation (EU) 2016\/679 Data controller Company Schupfe Address Karin Lechner, Mittereckerstrasse 15, 39037 Meran (BZ) Phone 340 8432722 Email info@schupfe.com Website www.schupfe.com Privacy information \u2013 website Dear website visitor, we are pleased to inform you how your personal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2325","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy - Schupfe<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - Schupfe\" \/>\n<meta property=\"og:description\" content=\"PRIVACY POLICY ON THE PROCESSING OF PERSONAL DATA Information pursuant to Articles 12, 13 and 14 of Regulation (EU) 2016\/679 Data controller Company Schupfe Address Karin Lechner, Mittereckerstrasse 15, 39037 Meran (BZ) Phone 340 8432722 Email info@schupfe.com Website www.schupfe.com Privacy information \u2013 website Dear website visitor, we are pleased to inform you how your personal [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.schupfe.com\/en\/privacy-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"Schupfe\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-13T12:02:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.schupfe.com\\\/en\\\/privacy-policy\\\/\",\"url\":\"https:\\\/\\\/www.schupfe.com\\\/en\\\/privacy-policy\\\/\",\"name\":\"Privacy Policy - Schupfe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/schupfe.muwit.net\\\/#website\"},\"datePublished\":\"2026-08-03T09:46:13+00:00\",\"dateModified\":\"2026-10-13T12:02:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.schupfe.com\\\/en\\\/privacy-policy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.schupfe.com\\\/en\\\/privacy-policy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.schupfe.com\\\/en\\\/privacy-policy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/schupfe.muwit.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Privacy Policy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/schupfe.muwit.net\\\/#website\",\"url\":\"https:\\\/\\\/schupfe.muwit.net\\\/\",\"name\":\"Schupfe\",\"description\":\"Schupfe Meransen | Ski in &amp; 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